Trainer culture took shape in the late 80s / early 90s when music, fashion and art came together to create a way of life. Trainers have since infiltrated society, creating movements and influencing generations. Mention Michael Jordan, David Beckham or Steve Jobs and you know what trainers they are rocking. Nothing compares to that smell as you lift the lid off your latest pair. They are the foundation to an outfit, and often it's the second noticeable thing about a person (after the face). You instantly become one of the cool kids when you pop on your latest pair - that is DELIVERING EXCEPTIONAL.
Jimmy finally signed for Nteractive after an epic transfer deadline day 'will he, won't he?' saga. An eclectic 20-year design career has lead him through a vast range of design disciplines. For the last eight years, Jimmy has been honing his creative skills in the events industry as a freelance designer, working on projects ranging from large corporate global technology events to intimate product launches.< Back